Why Snail Mail Marketing Still Works

Snail-mail marketing may seem like a thing of the past, but the 'old fashioned' method of marketing still works. It's a proven tactic that will bring customers back and introduce new ones to your brand.

Direct mail has a lot of advantages, from the fact it's inexpensive to the way it builds brand awareness. In addition to its tangible benefits, direct mail can also get recipients to visit your website.

If your business isn't utilizing direct mail, you're missing out on a major opportunity. Studies show that people are more likely to open physical mail than digital mail. Also, sending personalized mail is shown to increase response rates by 135%.

The reason that snail mail is still the most effective form of communication is because the recipient's interest will be focused on the content of the message. For example, if you send a mail offering a free sample of a product, they are more likely to open the envelope and check out the offer.

Whether you send a letter, postcard, or flyer, it's important to make sure that the message is readable. Unless it's a promotional piece, you don't want your message to look like spam. To get the most out of your direct mail campaign, use variable data printing to create one-to-one communication.

Using a QR code on your mail is also a great way to boost your response rate. With QR codes, you can create a link to your landing page to track your campaign's performance.

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